“UCT GSB is developing world-class teaching cases about the African context of doing business. We are strongly positioned and well equipped to write excellent cases about the innovations, challenges, and choices that businesses make and face on the continent.”

Dr Catherine Duggan

UCT GSB Director

"Because African business cases capture the essence of doing business in a complex environment, they play a vital role in equipping leaders to problem-solve. Additionally, African business cases encourage students to either continue, or aspire to, doing business in Africa – an economically and socially valuable ambition."

Noxolo Gqada

Portfolio Lead: Reach Digital Health
MBA Modular Class of 2021/2022

The Latest from the CWC

silulo

BEHIND THE CASE

MBA 2019 James Chiswell reflects on writing the case "Silulo Ulutho Technologies: Scaling a social enterprise in South Africa", winner of the 2020 EFMD Case Writing Competition – Inclusive Business Model
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aabs promo

NEWS

UCT case experts led this year's AABS Case Teaching and Writing Workshop at Johannesburg Business School
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afriplex

TOP 3

Our pick of the "top 3" cases on African market strategy from the Case Writing Centre
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mignon

FACULTY Q&A

We chat to Assoc Prof Mignon Reyneke about her research roots in the marketing of luxury goods, the future of AI in marketing, and why she is so keen on using cases in the classroom
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